รายละเอียด

About the Company
We are a high-growth hospitality and living platform operating multiple large-format assets in Thailand, with near-term regional expansion underway. Our model blends serviced living with hospitality-grade operations, serving long-stay residents and short-stay guests in a single product.
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The Opportunity
Lead marketing and commercial at an inflection point. The product earns consistently positive customer feedback, but the brand and the broader commercial engine (partnerships, non-rooms revenue, B2B pipeline) haven't yet been built to match. This role owns both halves: the brand that defines us, and the commercial flywheel that monetizes it.
A senior, hands-on role for someone who holds strategic clarity, brand judgment, and commercial drive in the same head.
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What You'll Own
Brand & Positioning
• Define brand positioning, voice, and messaging architecture across a multi-asset, multi-market portfolio
• Translate a differentiated living and hospitality proposition into compelling narratives by segment (long-stay, relocations, remote professionals, short-stay)
• Use customer insight (surveys, interviews, review analysis) to sharpen positioning and inform expansion
Commercial Strategy
• Set commercial strategy across segments, channels, and pricing; essentially, how the portfolio grows revenue
• Drive brand-led demand and conversion across the full funnel
• Partner with Revenue Management on inventory, pricing, channel mix, and yield optimization across the portfolio
Partnerships & Non-Rooms Revenue
• Build and run the partnerships engine: corporate accounts, relocation agencies, influencer and brand collaborations, and revenue-sharing arrangements
• Design new products and packages (corporate offsites, group bookings, co-branded experiences) that open revenue streams beyond the room rate
• Own B2B pipeline and account management for corporate, agent, and partner relationships
Team & Operating Model
• Lead and grow the marketing and commercial teams; structure capability across content, brand, performance, partnerships, and BD as the function scales
• Manage agencies, freelancers, and specialist partners with clear performance standards
• Implement analytics and attribution so both marketing and commercial activity become a source of truth for leadership
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Qualifications
Required
• 8+ years across marketing, commercial, or revenue leadership, with 3+ years leading teams and owning outcomes
• Track record of building or transforming a marketing and/or commercial function in a growth environment
• Fluency across both halves: brand and performance marketing on one side; B2B sales, partnerships, and revenue strategy on the other
• Strong commercial acumen: understands margins, channel mix, and how brand work converts to revenue
• Hands-on operator, comfortable with high autonomy in a fast-moving environment
• Excellent English communication; Thai a strong advantage
Preferred
• Hospitality, real estate, consumer lifestyle, or adjacent multi-site businesses
• Familiarity with distribution dynamics (booking engines, channel managers, CRM/lifecycle tools)
• Experience with long-stay, subscription, or membership-based models
• Regional expansion exposure in Southeast Asia
• Existing network in the Thailand corporate, expat, or hospitality ecosystem
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Location & Logistics
• Phuket or Bangkok, Thailand
• Regular travel across portfolio assets and to corporate clients, partners, and industry events
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Compensation & Benefits
• Competitive base salary
• Performance-based bonus tied to measurable growth and commercial outcomes
• Significant autonomy and the opportunity to shape both brand and commercial strategy at a category-defining business
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We are an equal opportunity employer. We welcome candidates of all backgrounds and identities.
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How to Apply
We'll ask for your CV and a one-page note: tell us about a brand or commercial challenge similar to ours that you took on, and why this role at this stage of your career.