รายละเอียด

KEY DUTIES AND RESPONSIBILITIES
Within this, the key responsibilities for this position are:

• To prepare weekly accurate 3 months forecast for hotel rooms revenue by Market Segment/Day.
• To prepare monthly accurate 12 months forecast for hotel rooms revenue by Market Segment.
• To actively participate in the production of the hotel’s annual budget and to assist in the creation, update and evaluation of the hotel Sales and Marketing plan.
• To set and effectively communicate the hotel pricing strategy by market segment with reference to market intelligence, buying patterns and pre determined seasonality.
• To prepare and chair a weekly Revenue Meeting. Collate and distribute meeting minutes of notes on forecast and strategy changes, including weekly action plan.
• To ensure compliance with brand, regional and owning company Processes and Procedures pertaining to Revenue Management.
• To continuously manipulate availability & rates while ensuring parity across all distribution channels. This allows maximum flexibility to capture all market buying patterns while optimizing REVPAR.
• To introduce incremental revenue generators to maximize overall hotel revenue.
• To provide the sales team with performance analysis of top producing accounts, thus providing required analysis to support pricing and re-contracting.
• Set monthly targets of upselling revenue for front office and reservations department.
• Monitor competitor availability and pricing on a daily basis, using all available tools such as Industry Reports, Internet, Ring Around, Dummy Bookings etc, and subsequently analyze & report actual performance versus competitive set.
• Ensure available technology (PMS & RMS) is fully utilized and understood according to property specific business mix and requirements.
• Assist the Sales & Marketing Team in devising marketing campaigns, to ensure that the Hotel reaches the right people, at the right time, in the right place.
• Maintaining high standards of data quality through system maintenance.
• Responsible to drive maximum revenues through preferred Booking channels by applying relevant pricing and inventory management.
• Ensure weekly/monthly reporting to the regional/corporate office is adhered to in a timely manner.
• Implement a database of historical data and supervise its continuous daily capture, and subsequently produce a calendar of events required for revenue and pricing decisions.
• Carry out analysis of Booking Patterns & Market Trends, and ensure that these are recorded to facilitate future decisions.
• Liaise with Corporate Marketing to ensure all promotion / programmes are fully understood and right for the business.
• Understand the dynamics of the Global, National, Regional & Local Political and Economic Market, local Competitors and all demand generators for the destination.
• Be responsible for all Recruitment & Selection into the Revenue/Reservation department.
• Ensure an effective Training & Development Calendar is in place & adhered to, that all Team members have a Personal Development Plan and clearly defined objectives, and that a Succession Plan exists within the department.