รายละเอียด

Social Media and Multimedia

- Create, schedule and publish engaging social media content across agreed channels in line with the approved content calendar and school priorities.

- Capture and edit photography and short-form video for priority school activities, events, campaigns and community stories.

- Write captions, social media copy, short video scripts, interview write-ups and blog content.

- Conduct informal interviews with students, teachers, staff and community members to gather stories, quotes and content.

- Create and adapt visual, video and written content for social media, the school website, newsletters, campaigns and other agreed channels.

- Record, edit, subtitle and coordinate translation of video content where required.

- Prepare the monthly Head of School video update for publication.

- Support live-streaming, video recording and other online content requirements where agreed.

- Provide photo, video and social media assets to support admissions, communications, advancement and community engagement.

- Ensure all published content complies with UWC Thailand’s brand, safeguarding, consent and privacy requirements.

- Track and report regularly on social media performance, including reach, engagement, audience growth and content performance.

- Use performance data and key learnings to recommend improvements to future content.

- Monitor social media trends, platform developments and relevant content opportunities.

Content Planning, Prioritisation and Collaboration

- Work with the Head of Student Acquisition & Retention to plan and prioritise content in line with recruitment, retention, communications and community engagement goals.

- Maintain the social media and multimedia content calendar, ensuring content is organised, timely and aligned with school priorities.

- Proactively identify stories, activities and content opportunities across the school.

- Build positive working relationships with teachers, students and departments to gather updates and identify meaningful content.

- Manage content requests through the agreed planning and prioritisation process rather than treating all requests as automatic or urgent coverage.

- Clarify the purpose, audience, deadline and priority of content requests, escalating competing priorities where required.

- Coordinate with the Communications & Events Coordinator and Graphic Designer to align content, design, events, newsletters and digital communications.

Event and Campaign Support

- Provide photography, video and social media coverage for agreed priority events, admissions activities, community initiatives and school campaigns.

- Prepare social media content before, during and after priority events where required.

- Create and adapt content for admissions and marketing campaigns.

- Write, prepare and publish agreed blog, website and campaign-related content.

- Prepare approved video content for YouTube and other agreed channels, including titles, descriptions and thumbnails where required.

- Support updates to the website, Parent Portal and other approved digital channels where multimedia or campaign content is needed.

- Ensure event and campaign content reflects UWC Thailand’s mission, values, tone of voice and brand guidelines.

- Equipment, Files and Administration

- Maintain and organise photo, video and multimedia files in the school’s shared drive or agreed storage system, ensuring files are easy to locate and use.

- Follow agreed naming conventions, folder structures and archiving processes for photos, videos and published content.

- Ensure photo and video content is stored, selected and shared in line with safeguarding, privacy, consent and brand guidelines.

- Support basic administrative tasks related to social media, multimedia production, content scheduling, reporting and digital channel maintenance.

- Keep records of key content, published posts, video files, campaign assets and event coverage where required.

Required Qualifications and Skills

- Bachelor’s degree or equivalent qualification in communications, marketing, media, multimedia production, journalism, design or a related field.

- At least two years of relevant experience in social media, content creation, photography, videography, communications or marketing.

- Strong photography and short-form videography skills.

- Experience recording, editing, subtitling and preparing video content for publication.

- Good English writing skills, with the ability to produce captions, short articles, blogs and video scripts.

- Confident use of major social media platforms, including Facebook, Instagram, LinkedIn and YouTube.

- Experience using social media scheduling, publishing or reporting tools is desirable.

- Competent use of Google Workspace and Canva.

Understanding of social media performance reporting, including reach, engagement, audience growth and content performance.

Strong organisational and time-management skills.

Experience working in a school, international environment or mission-led organisation is desirable.

Thai national only