รายละเอียด

COMPLEX DIRECTOR OF SALES
Location: Phuket, Thailand
Position Overview
We are seeking an experienced and commercially driven Complex Director of Sales to lead sales activities across our hotel portfolio in Phuket.
The successful candidate will be responsible for developing and executing effective sales strategies, identifying new business opportunities, strengthening key market relationships, and driving revenue growth across multiple properties.
This role requires strong commercial acumen, extensive knowledge of the Phuket hospitality market, proven leadership capabilities, and the ability to work closely with Revenue Management, Marketing, and hotel operations to achieve business objectives.
Key Responsibilities
Sales Strategy & Business Development
* Develop and execute strategic sales plans aligned with each property’s positioning, business objectives, and revenue targets.
* Identify and develop new business opportunities across key market segments, including Wholesale, Leisure, Corporate, MICE, Groups, and OTAs.
* Drive revenue growth through effective account management, market penetration, and business development initiatives.
* Build and maintain strong relationships with key accounts, travel agents, tour operators, corporate clients, and strategic business partners.
* Lead contract negotiations and commercial agreements to secure profitable business opportunities.
Commercial Performance & Revenue Optimization
* Work closely with Revenue Management to optimize business mix, market segmentation, pricing strategies, and revenue performance.
* Monitor sales production, booking trends, market demand, competitor activities, and business opportunities.
* Contribute to annual business plans, revenue budgets, forecasts, and commercial strategies.
* Evaluate account profitability, sales performance, and return on investment from sales activities.
* Identify opportunities to increase market share, strengthen competitive positioning, and improve RevPAR performance.
Sales Leadership & Multi-Property Coordination

* Lead, coach, and develop the sales team to achieve individual and collective performance targets.
* Establish clear sales objectives, account responsibilities, and performance expectations.
* Monitor sales productivity, account development, and business conversion.
* Coordinate sales strategies across multiple properties while ensuring alignment with each hotel’s positioning and target markets.
* Foster effective collaboration with General Managers, Revenue Management, Marketing, and operational departments.
Market Representation & Relationship Management
* Represent the hotels at client meetings, sales missions, trade shows, networking events, and industry functions.
* Maintain an active presence in the Phuket hospitality market and develop relationships with key business partners.
* Identify emerging market opportunities, new source markets, and potential strategic partnerships.
* Collaborate with Marketing and E-commerce teams to support promotional campaigns, brand positioning, and distribution opportunities.








Qualifications & Requirements
• Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field.
• Minimum 7 years of progressive hotel sales experience, including at least 3 years in a senior sales leadership position.
• Previous experience as Director of Sales, Assistant Director of Sales, or in a comparable leadership role within an upscale or luxury hotel environment.
• Strong knowledge of the Phuket hospitality market, key source markets, and distribution channels.
• Established relationships with travel agents, tour operators, corporate accounts, OTAs, and relevant industry partners.
• Proven track record of achieving revenue targets, developing new business, and managing key accounts.
• Sound understanding of revenue management principles, market segmentation, pricing strategies, and commercial performance indicators.
* Demonstrated ability to lead, motivate, and develop a high-performing sales team.
* Strong analytical, negotiation, presentation, and business planning skills.
* Proficiency in Microsoft Office applications and familiarity with hotel PMS, CRM, and sales reporting systems.
* Excellent written and spoken English. Additional language skills, particularly Chinese or Russian, will be an advantage.
* Ability to manage multiple priorities, collaborate across properties, and work effectively in a multicultural environment.

What We Are Looking For
We are looking for a strategic, hands-on, and results-oriented sales leader with a strong commercial mindset and an established network within the Phuket hospitality market.
The ideal candidate will demonstrate the ability to generate new business, strengthen existing partnerships, lead a successful sales team, and deliver sustainable revenue growth across our hotel portfolio.
We value individuals who combine strategic thinking with practical execution, strong relationship management, and a clear commitment to achieving measurable business results.