รายละเอียด

Responsibilities:

-Strategically plan, manage, and optimize online advertising campaigns across multiple platforms (Facebook, Instagram, Google Ads, Line Ads, Twitter, TikTok, and relevant Marketplaces) for both Web Connection’s brand and client accounts.
-Lead ad creation, setup, and execution, ensuring campaigns align with brand guidelines, client goals, and business objectives.
-Manage and coordinate with clients to understand their business goals, ensure campaign success, and provide regular performance updates.
-Identify opportunities for upselling additional digital marketing services to clients based on campaign results and business needs.
-Implement and manage tracking codes, pixels, and analytics via Google Tag Manager to accurately measure campaign performance.
-Collaborate with Marketing, Sales, and Client Success teams to design digital marketing strategies and support online branding for both company and client campaigns.
-Analyze campaign performance using tools such as Facebook Ad Manager, Google Analytics, Insights, and other platforms to continuously optimize ROI.
-Communicate effectively with outsourced SEO/SEM teams to understand strategies, performance, and insights; leverage findings to optimize campaigns for clients and the company.
-Explore and recommend new digital channels, tools, or strategies to maximize campaign effectiveness and strengthen online branding.
-Prepare regular reports on campaign performance and insights for management, internal teams, and clients to guide strategic decision-making.

Qualifications:

-Bachelor’s degree in Marketing, Business, or a related field.
-Minimum 3–5 years of experience in digital marketing, with proven experience in client-facing campaigns and lead generation.
-Strong expertise in paid digital marketing platforms (Facebook, Google Ads, Line, TikTok, etc.) and analytics tools.
-Basic understanding of SEO/SEM to communicate effectively with outsourced teams and leverage insights for campaign improvement.
-Strong client management, communication, and presentation skills.
-Ability to identify opportunities for upselling additional services and contributing to business growth.
-Strong analytical skills to interpret business data and derive insights that improve marketing strategies for clients and the company.
-Experience using social monitoring, trend analytics, and web analytics tools to inform decision-making.
-Strong project management skills, managing campaigns within scope, time, and budget.
-Fluent in written and spoken English.